Invalid traffic can increase ad costs, and skew your performance data.

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Thursday, August 14, 2025

Social Media Today

Google Expands its Use of AI to Detect Invalid Ad Traffic

Social Media Today

YouTube Add New CTA Options for Promote, More Images in Community Posts

Also, now you can re-process edited auto-dubbed clips.

Search Engine Roundtable

Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT."

Search Engine Roundtable

Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks.

Digiday

‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax

While most marketers still plough their ad dollars into Google's AI-powered advertising tool, one marketer explains why that isn't always the best idea.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Chief Marketer

From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025

The use of AI is evolving at neck-breaking speed across every aspect of our lives, rapidly changing how we plan, work and even think.

The Ahrefs Blog

The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed.

Digiday

Despite the hype, publishers aren’t prioritizing GEO

Even though referral traffic is drying up, most publishers are skeptical of the hype around generative search optimization.

Marketing Dive

Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

Adweek

Week of August 4 Morning News Ratings: Today Has Gains in Demo

Today was the only broadcast with gains in either of the measured categories.

CMSWire

Survive the AI Takeover of Search — 5 Moves Every Brand Must Make

With search traffic plunging, brands must win over AI engines, own direct channels and protect loyalty before bots own the buyer’s journey.Continue reading...

Chief Marketer

The Truth About AI Video Yield: What Media Publishers, Brands And Ad Ops Professionals Must Know Before Scaling

Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.

EVENTS & LIVE TRAINING