Download our analyst report to find out how the currency conversation is evolving. You’ll learn why connected TV’s (CTV) growing share is driving programmatic adoption, how measurement providers stack up, and where real-time optimization capabilities are increasingly critical. |
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AUGUST 14, 2025 |
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Economic instability is the top challenge cited by small businesses in the US, per April data from Practical Ecommerce. Which of these choices is the second? |
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A) Political instability B) Decline in consumer spending C) Inflation D) Tariffs on foreign goods |
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TOP STORY |
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“I always say, try to avoid the FOMO,” said Joey Maestas, head of creators and consumer marketing at Microsoft. “Just because it’s a trend doesn’t mean you need to use it.” |
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Resisting the urge to chase every viral moment was a key theme at last week's Creator Economy Live in New York City, where panelists discussed posting more intentionally, building lasting creator relationships, and protecting brand integrity. Here are four key takeaways. |
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IN THE NEWS |
AI adoption is growing in every advertising sector. Advertisers are broadening how they use AI tools for marketing campaigns beyond data analysis, per a report from DoubleVerify. Read online |
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Other headlines: |
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Google expands AI applications to fight invalid ad traffic. Google announced an expanded use of AI to combat invalid ad traffic in a bid to help advertisers preserve budgets and maintain trust, per a recent blog post. Read online
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GPT-5 could turn ChatGPT into an AI-powered commerce platform. OpenAI’s GPT-5 could be the start of ChatGPT becoming a transaction-driven super app that monetizes user intent, not attention. Read online
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Bundled streaming subscriptions win audience attention. As budgets tighten, consumers are altering their streaming habits, per Hub Research’s annual Monetizing Video report. Read online | | | |
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ANALYSIS |
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Dollar General is one of the vanishingly few retailers to upgrade both its sales and profit outlook for 2025, signaling confidence in its ability to mitigate tariffs and attract customers with its value proposition. |
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It now expects net sales to grow 3.7% to 4.7%, up from 3.4% to 3.3%. EPS is forecast at between $5.20 and $5.80, a slight increase from its prior guidance of $5.10 to $5.80. |
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Same-store sales are expected to rise 1.5% to 2.5%, compared with 1.2% to 2.2% previously. |
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PODCAST |
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Check out some recent EMARKETER podcast episodes. Made possible by Awin. |
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In this episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this affects shopping behavior. |
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In this episode, we discuss how Google is fending off the AI search competition. |
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