WPP Media might be light on new business wins, but it's heavy on data. That was the message from global chief Brian Lesser on the holding company’s latest earnings call and in calls with clients in the U.S. and the U.K. for months, ad execs told Digiday.
Related coverage:
Additional coverage:
- Amazon is looking to an unexpected partner in its push for more ad dollars: publishers. Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publisher partnerships to open up streaming and open-web inventory. (This story is a Digiday+ member benefit. For full access, consider subscribing).
- The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies. However, as the markets have consistently shown this year, stock prices are often moved more by narrative than by evidence, with several members of this cohort experiencing significant stock price reductions based on short seller reports in recent months.
- In this candid conversation, a marketing strategist and content creator reveals the stark reality of working with AI — from using it as everything from a creative collaborator to an emotional support system, to wrestling with the constant pressure to hide AI usage from higher-ups.
- Costly tariffs have become an unavoidable part of doing business in the U.S., with the overall average tariff rate now at its highest level since the Great Depression. The looming threat of further hikes means any new production base could be targeted next, disrupting companies’ attempts to diversify sourcing and making long-term planning nearly impossible.
- ICYMI: WTF is Model Context Protocol (MCP) and why should publishers care?
Other things to know about
- The Walt Disney Company, Grammarly and Intuit Mailchimp are among the 2025 Digiday Technology Awards winners. Check out the full winner's announcement here.
- Publishers who modernize their audience strategies with smarter data collection, AI tools and personalization increase audience reach and boost revenues. Sponsored by Marigold.
- Marketers using a connected campaign approach can meet demands for personalized, high-performing campaigns. A unified campaign builds addressable audiences on a strong identity foundation, activates them precisely across channels and measures impact in
real-time. Sponsored by Experian Marketing Services.
|
|
|
|
|
Top Stories
|
|
|
Ivy Liu
|
|
|
|
|
|
|
It’s a line that’s been making the rounds with clients in the U.S. and the U.K. for months, ad execs told Digiday.
|
|
|
|
|
|
|
SPONSORED BY
|
|
|
|
|
|
|
|
|
|
|
|
|
howdy!
|
|
|
|
|
Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable.
|
|
|
|
|
|
|
|
Eighty-one percent of marketing and technology executives said a lack of centralized oversight leads to inconsistent branding in regions. Embracing a holistic approach to content management curbs chaos and provides control.
|
|
|
howdy!
|
|
|
|
|
Fortunes are fluctuating, despite earnings increases across the board… time for consolidation?
|
|
|
|
|
|
|
|
Eighty-one percent of viewers hit pause to avoid missing a scene, to rewatch an important moment, or to watch with someone else.
|
|
|
howdy!
|
|
|
|
|
This person’s story illuminates the complex psychological and professional dynamics many workers are experiencing but rarely talk about.
|
|
|
|
Advertisement
|
|
|
|
|
|
|
|
|
Gamers play a significant role in making household purchasing decisions. Brands can reach these influential decision-makers and increase audience engagement by capitalizing on gaming’s ability to command sustained player attention and to provide tailored interactions.
|
|
|
howdy!
|
