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How to cross-sell and not X-sell
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ETBrandEquity
Daily Morning Newsletter
Thu, Aug 14, 2025
Top Stories
Will you have fries with that: cross-sell or X-sell?
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Cross-selling and up-selling strategies is shifting from the sole domain of salespeople to that of marketers.
"Flipping the Script: Key to keeping mega brands on top?
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Fast-moving consumer goods and fashion brands in India are undergoing a strategic shift.
API Explainer: The Martech Glossary
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What is an Application Programming Interface (API)? This week's MarTech Glossary decodes that.
Business of Brands
Nykaa to acquire 40 per cent stake in Nudge Wellness for INR 15 lakh
American Eagle traffic plunges after Sweeney ad backlash
Nykaa Now expands to 7 cities, boosts BPC quick commerce
KFC India operator Devyani reports lower profit as ad spending rises
Small businesses brace for the punishing side effects of Trump's tariffs
HUL receives shareholder's nod for ice-cream biz demerger
IHCL's Ginger brand is leading mid-scale opportunity in India: MD and CEO Puneet Chhatwal
How Safari Industries is navigating demands of new-age travellers, increased competition from D2C brands
Berger focuses on brand building and distribution
Honasa Q1 results: Mamaearth parent's net profit rises 3%
Bata hopes to make Floatz Rs 800cr brand in 5 years
Norwest Venture eyes a bite of Belgian Waffle
More on Business of Brands Arrow
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