Foot traffic at Target fell year over year for the sixth consecutive month in July, and while the slump began the week after the retailer backtracked on its diversity, equity, and inclusion (DEI) efforts, some analysts say the real culprit is that Target is slipping on retail basics. In July, foot traffic at Target fell 3.8%, according to Placer.ai. Since announcing it was curtailing DEI on January 24, foot traffic has been down YoY for 25 of the last 27 weeks. While media outlets (including this one) have linked Target’s traffic losses to it eliminating some DEI initiatives (and the ensuing backlash and a boycott led by Black clergy), Walter Holbrook, an industry veteran whose resume includes 28 years as an executive at Kmart, believes that a bigger issue is Target struggling with the basics. Holbrook makes regular visits to a Target store in Jacksonville, Florida, and said that twice while shopping there on Sundays after church in the last two months, the store’s shopping cart corral was completely empty, something he documented once in a LinkedIn post. For the average consumer, the not-OK corral might have been just an inconvenience, but for Holbrook, a retail standard-bearer, “I could have exploded,” he told Retail Brew. “That’s the fundamentals,” Holbrook said. “If you can’t get that right, you can’t get anything right. If you don’t know that carts need to be kept filled on a Sunday afternoon, you’re in the wrong business.” Over the Fourth of July weekend, Neil Saunders, retail analyst and managing director at GlobalData, visited a Target and posted 15 photos on LinkedIn that documented shelves that were understocked (or completely empty), soiled, and in disarray. Target is “still not getting the basics right,” Saunders wrote in the post. “Fixture after fixture, including lucrative endcaps, are devoid of product. Essentials like kitchen paper are completely out of stock.” Keep reading here.—AAN |