What happens when you give AI to a marketing team?

They test more—much more.

According to a new internal benchmark across 12 enterprise teams we work with, AI adoption led to a 2.5x increase in monthly testing volume.

Before AI: Only 28.6% of total tests were being executed monthly.
​After AI: That number jumped to 71.4%.

The difference? Speed, automation, and scale.

Instead of debating which idea to try, AI lets teams test more ideas, faster—automating everything from copy variations to audience targeting.

If your growth is stalling, the problem might not be strategy.

​It might be your testing velocity.​

At NP Digital, we help brands:

• Build systems that support constant experimentation
• Integrate AI across paid media, landing pages, and email
• Move faster without losing control of quality or results

If your team is still launching campaigns instead of running experiments, it’s time to rethink your setup.

Let’s talk. Book a strategy call now.​

Cheers,

Neil Patel

PS: At our 2025 NP Digital Summit, you’ll hear how top brands are using AI to scale performance. Now's the time to save your seat. Click here to register (you choose if you want the free or paid version).