The internet has crossed a threshold that most publishers haven't fully grasped.
Bots now account for 80% of all web traffic, with only one in five website visitors being a human.
This isn't a trend or a projection; it's the current reality of web traffic that demands both technical and strategic adaptation from publishers.
The most profound shift in AI visibility isn't technical—it's about authority. AI tools look for MENTIONS across their training data.
If your brand appears frequently alongside relevant terms in places that are included in training data, you'll show up in AI responses. This fundamental insight changes everything about how publishers should approach content strategy.
