From planning to performance, AI is shaking the foundations of digital advertising. What was once a tool to optimize workflows is quickly becoming the strategist, planner, buyer, and analyst—completely transforming how campaigns are built and executed.

The State of Data 2025 Report from IAB uncovers this dramatic shift, mapping out how AI is rewriting the rules of media—and what brands, agencies, publishers, and ad tech players must do to stay competitive.

Based on insights from 500+ industry leaders, the report explores:

• Where AI is already reshaping the campaign lifecycle
• The new roles AI is taking on—generating plans, audiences, and forecasts
• How synthetic data and generative tech are expanding media’s creative and analytical limits
• Why a full-scale AI deployment requires a total rethink of org structures and partnerships

You’ll also get the Companion Guide—a tactical roadmap packed with strategies to help teams shift from AI-assisted processes to fully AI-integrated media operations.

Together, these resources offer the now, the near, and the next steps for navigating the AI-powered future of media.

📥  [Download the Report & Guide]

And get ahead of the biggest shift digital advertising has ever seen.