Paramount+ with Showtime is becoming Paramount+ Premium.

	View in Browser
Thursday, June 26, 2025

Adweek

Paramount+ Ad-Free Streaming Plan Subtly Changes Name

Search Engine Roundtable

Bing Search Tests Floating Copilot Search Box

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copilot.

Adweek

First Female Reporter at KPNX in Phoenix, Diane Kalas, Dies

She joined the station in 1970.

@HubSpot

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

Learn how to train AI to write in your brand voice — including prompts, examples, and real-world strategies from copywriters who’ve mastered the process.

Click Funnels

Why Your Homepage Is Killing Your Conversions (And What to Build Instead)

ON-DEMAND TRAINING

American Marketing Association

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.

American Marketing Association

Navigating Google Analytics 4 (GA4)

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

American Marketing Association

Content Marketing

Connect with your audience, and build your brand awareness and trust using content marketing.

Chief Marketer

US Bank Is Using Synthetic Audiences To Generate Real Customer Insights

The scene: Sitting on a large wicker sofa 30 feet from the Mediterranean Sea drinking Perrier in the Riviera sunshine and talking to the chief marketing officer of a bank about generative AI, synthetic audiences and creative optimization.

Search Engine Roundtable

Google Disallows Adding Countries Or States To Service Area Businesses

Google updated its service areas business guidelines help document to add "Do not add countries or states as a service area." Google also updated numerous parts of the document.

Hubspot

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.

Seth's Blog

Hard to predict

Seth Godin's Blog on marketing, tribes and respect

Chief Marketer

The Culture, the Content, the Connection

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.

Journal of Consumer Research Advance Access

AI Companions Reduce Loneliness

AbstractChatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness.

Digiday

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

EVENTS & LIVE TRAINING