In AI First, Adam Brotman and Andy Sack examine how AI’s rapid advancement will transform branding and marketing over the next five years. Drawing on their experiences at Forum3 and interviews with tech visionaries like Sam Altman, Bill Gates, and Reid Hoffman, they show how organizations can rethink job design, develop new skills, and build brands that succeed in an AI-driven future.
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Many tech leaders say they value diversity, yet few change the exclusionary cultures that drive women and people of color out of the industry. In Rebooting Tech Culture, Telle Whitney argues that innovation and inclusion are not at odds. Drawing on interviews and survey data, she shows how six core values—creativity, courage, confidence, curiosity, communication, and community—can reshape tech workplaces into environments where all employees thrive and innovation accelerates.
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Client loyalty in professional services is fading—even among long-standing, satisfied clients—making traditional business development tactics obsolete. The Activator Advantage reveals a new path forward, based on a study of nearly 3,000 partners across industries. It identifies five partner types and spotlights the Activator: professionals who embed growth habits into daily work, maximize networks, and deliver lasting value. Backed by data and case studies, this book is a must-read for driving growth in today’s market. |
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Today’s data-rich environment demands that managers go beyond delegation and engage directly with analytics. The newly updated HBR Guide to Data Analytics Basics for Managers Toolkit equips you to prepare your company’s data for generative AI, run smart business experiments, ask the right analytical questions, and communicate insights that drive action. The toolkit includes an ebook copy of the HBR Guide to Data Analytics Basics for Managers; editable, customizable worksheets and slide decks; videos; podcasts; and HBR articles on generative AI readiness, effective data visualizations, A/B testing, and more. |
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The HBR App: Get the best in leadership thinking on-the-go. |
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