June 26 - Subway enters Happy Gilmore’s headspace | Vital Farms cooks up custom ad for ‘The Bear’

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’; Blue Moon slices into comedy for first celebrity partnership; Why Mars is putting its focus on Gen Z gamers with Razer partnership

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Daily Dive

June 26, 2025 | Today’s news and insights for marketing leaders

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Subway enters Happy Gilmore’s headspace with digital experience

The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing.

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.

Blue Moon slices into comedy for first celebrity partnership

“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and is part of a larger “Made Brighter” brand platform.

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Why Mars is putting its focus on Gen Z gamers with Razer partnership

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly.

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