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JUNE 26, 2025 |
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Key stat: 41% of CMOs in North America and Europe say they leveraged data, analytics, and measurement to optimize marketing performance—the most common tactic followed by AI, according to March 2025 data from Gartner. |
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Beyond the chart: |
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CMOs are under pressure from CFOs to prove ROI, which results in data and measurement being such a high priority.
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AI is powering 17.2% of marketing efforts, according to Duke, but adoption has been limited due to the learning curve and challenges integrating it into existing workflows. |
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Use this chart: CMOs and C-suite execs can use this chart to prioritize data and automation to unlock efficiency, reassess resource allocation to focus on high-ROI efforts, and prioritize team training. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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