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Ivy Liu
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Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.
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howdy!
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Here’s how Pinterest is talking to advertisers about Performance+.
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The most resilient brands are the omnichannel marketers responding to disruption with set strategies, adaptive technologies and full-funnel programmatic partnerships.
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howdy!
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The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime.
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We sat down with A+E Global Media exec Ann McGowan to talk about the company's rebrand and where it stands in today's rapidly evolving multiplatform viewing environment.
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howdy!
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News outlets losing influence to creators are grappling with meeting audiences on platforms that don’t send traffic to their sites.
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In 2025, the line between professional and personal lives is blurred beyond recognition, creating both opportunity and complexity for marketers.
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howdy!
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Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.
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howdy!
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