Wraps are awful. At best, they ruin perfectly serviceable fillings by bundling them up in a gummy, cold tortilla. At worst, they do this with less-than-serviceable fillings. They’re like a salad, but less refreshing, or like a sandwich, but less filling—a worst-of-all-worlds Frankenstein’s monster, an indistinguishable food slurry wrapped in edible cardboard, like the world’s rudest present. They’re desperation food—“the stuff,” Lesley Suter wrote a few years ago in the food publication Eater, “of refrigerated airport deli cases, conference center lunch trays, and the dark side of a Subway menu.” Every single part of them is the wrong texture.
And yet: This month, McDonald’s announced that it would be bringing back its chicken Snack Wrap, after nearly 19,000 people signed a Change.org petition arguing that it was “easily the best thing” on the chain’s menu. The announcement came a day after Popeyes introduced three new chicken wraps …
If you are over 40, this might sound a bit familiar.
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