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JUNE 25, 2025 |
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Key stat: 81% of Gen Z adults and 78% of millennial adults often wish they could disconnect from digital devices more easily, according to a February 2025 survey from Quad conducted by The Harris Poll. |
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Beyond the chart: |
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Searches for “digital detox ideas” and “digital detox vision boards” are up by 72% and 273% respectively, according to the 2025 Pinterest Summer Trend Report.
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Nearly half (46%) of worldwide Gen Zers limit their screen time in some way, with 17% saying they limit their screen time all or most days, according to data from ExpressVPN. |
Use this chart: Marketers should rethink “always-on” strategies, and consider building in opt-out or quiet mode features, testing campaigns with tactile or offline components, and prioritizing quality over quantity in digital engagement to avoid burnout. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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