AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.
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Top Stories
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Ivy Liu
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AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.
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SPONSORED BY
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howdy!
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The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
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AI and large language models complicate copyrights and IP, and publishers have to understand if LLMs are trained on their data and strategies to protect their content.
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howdy!
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This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
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Neuro-contextual ad targeting mirrors human cognition by acting as a brain to understand audience signals. An AI agent is the body that translates insights into action, making marketers less reliant on traditional contextual tools.
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howdy!
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Platforms have always been AI companies – that’s the new narrative being sold to marketers.
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Site traffic is declining and AI is changing how people discover information. But AI also opens the door to a new way for publishers to create value: by thinking in terms of agents, not ads.
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howdy!
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While leadership teams debate AI policies, employees are already using these tools, often in secret.
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howdy!
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