Earlier this week, the Wall Street Journal reported that Tesla (No. 40) board members had engaged a search firm to find a successor to Elon Musk as CEO. The paper also reported that board members told Musk, who’s been busy in Washington, D.C., with DOGE, that he needed to pay more attention to the automaker.
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The company and Musk quickly swatted down the report, but it begs the question: What is Tesla worth without Musk?
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Fortune senior editor-at-large Shawn Tully has been all over that question in his recent coverage. His assessment: The company would be worth just a tiny fraction of its current value.
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“Investors are baking in tons of extra worth,” Shawn explained recently, “centered on great expectations that Musk will score on robotaxi fleets, and sales of [full self-driving] software to existing Tesla owners so they can run their cars like customer-owned Ubers and Lyfts.”
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Tesla’s stock has rebounded recently, but the business still looks bleak. And as a result, as Shawn wrote this week, “What I call the ‘Elon Musk Hope Premium,’ the bulge investors award for the products he’s touted but that haven’t yet arrived, accounts for $850 billion, or over 90% of the current market cap.”
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But while skeptics see that Musk premium as a personality-driven bubble, backers see it as a realistic assessment of its long-term prospects—even if Musk steps down. Top Tesla bulls, like ARK Invest CEO Cathie Wood, believe Musk has already won the autonomous future. His constellation of companies and millions of cars on the road have amassed far more and diverse sets of data than any of its competitors, which could make Tesla's future combination of self-driving technology and AI unbeatable—and far more valuable.
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Still, even if Tesla's data honey pot might put it in pole position, others say Tesla's future success is far from guaranteed. ‘I wish it was as simple as data in and driving out,” Alex Kendall, CEO of autonomous-driving startup Wayve, recently told Fortune’s Jeremy Kahn. “But there are so many other aspects to it.”
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In other words: This race is still in its early laps.
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