Consumer Technology Association SmartBrief
World introduces iris scan for secure ID verification
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May 2, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Toyota, Waymo in talks on personal AV tech
(JasonDoiy/Getty Images)
Toyota and Google's Waymo are in talks to develop an autonomous vehicle platform, potentially extending self-driving technology to personally owned vehicles. Waymo, which has logged millions of miles with autonomous taxis in the US, also partners with Hyundai and Zeekr.
Full Story: InsideEVs (4/29),  The Associated Press (4/30) 
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Retail media advertisers will spend $130B by 2028
Retail media networks are the fastest growing ad channel. Our Retail Media Playbook doesn't level the playing field, it puts you in control of the Game.
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Smart Home
CTV, smart TV market will rise 9.6% in next 5 years
A 9.6% compound annual growth rate will push the connected and smart TV markets to 4.2 billion units within the next five years,  Rethink TV predicts.  Operating systems for these devices have become pivotal components of ad placement, recommendation engines and first-party data collection.
Full Story: TV Tech (5/1) 
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Vehicle Tech
GM patents tech for cars to report potholes, hazards
(Cappi Thompson/Getty Images)
General Motors has patented a system that enables vehicles to detect road hazards such as potholes and flooding and then report them to authorities. The system uses sensors, cameras and GPS to gather data and create detailed reports, which are submitted to relevant agencies.
Full Story: Auto Evolution (4/27) 
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Tech News
Samsung has confirmed plans to release its Project Moohan extended reality headset later this year. The headset, developed in partnership with Google, is expected to feature high-end specifications, including advanced pixel density, which could lead to a wide range of prices.
Full Story: Forbes (tiered subscription model) (5/2) 
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Retail Trends
World introduces iris scan for secure ID verification
(Guvendemir/Getty Images)
World, co-founded by Sam Altman, has officially launched its eye-scanning identity verification system in the US with six retail locations, and it has announced strategic partnerships with Visa and Match Group to expand its ID system's reach. World's biometric verification system uses an Orb device that scans users' irises to generate a unique "IrisCode," and the collaborations are an effort to enhance the utility and acceptance of World ID across different sectors.
Full Story: CNBC (4/30) 
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Association News
Join us Monday, May 12 at 12 p.m. ET for a CTA Virtual Roundtable to explore how standardizing health technologies can improve outcomes in women's health. Attendees will have the opportunity to hear diverse perspectives, ask questions and contribute to a dialogue focused on addressing the unique health challenges women face and how innovation and collaboration can help meet those needs. Register today -- for CTA members only.
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It's estimated that 1 out of 7 people worldwide are neurodivergent and technology is providing them with critical accessibility and empowering their lives. Learn more in this session from CES® 2025.
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Innovations in digital health are revolutionizing health monitoring capabilities. CTA's newest standard CTA-2128 describes the requirements and guidelines for using a network of wearable electronics to accurately measure human gait -- capturing precise data related to human activity, particularly in the context of health assessment, clinical treatment, outcome efficacy and injury recovery.
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