May 2, 2025
| Today’s news and insights for marketing leaders
Column
The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.
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Earnings
While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.
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The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower.
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Innovate your processes and incorporate high-quality intent data with a modern lead gen approach – all in one toolkit.
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The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.
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UPDATED
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
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Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.
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As customer loyalty shifts, preferences change and tech advances, today’s marketing leaders must adapt to stay ahead. Explore new ways to meet goals and ultimately outperform the competition in this webinar.
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