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MAY 2, 2025 |
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Which generation is most likely to use a dumb device (i.e., electronics with limited functionality like stereo systems, digital cameras, and flip phones)? |
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A) Gen Z B) Millennials C) Gen X D) Baby boomers |
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TOP STORY |
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Amazon had a strong Q1, buoyed by healthy growth for its North America retail business as well as better-than-expected advertising sales. |
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But as has been the trend this earnings season, parts of the retailer’s guidance fell short of expectations—yet another sign of how uncertainty is wreaking havoc with companies’ ability to plan for the future. |
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Amazon’s bullish sales forecast for the quarter shows that it’s confident in its ability to offer value to customers, on both the pricing and convenience fronts. But the retailer is highly exposed to the tariffs on China, which in addition to driving up costs could weigh on high-margin businesses like advertising and third-party seller services. That could complicate its ability to keep prices low, opening the door for competitors like Walmart. |
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TRACKING TARIFFS |
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In retail, digital twins are virtual replicas of real-world products, stores, or processes, helping retailers model everything from supply chains to store layouts. |
“It’s an idea in your head, and there’s a reality you’ve created, you simulate, and play in it, and results happen. You can do the same thing in business,” said John Furner, president and CEO of Walmart US at Retail’s Big Show, put on by the National Retail Federation (NRF) earlier this year. |
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Digital twins may play an even bigger role in retail now that retailers must navigate the uncertainty around tariffs. Here are four ways they can help retailers prepare and respond. |
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ANALYSIS |
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Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games. |
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At Interactive Ad Bureau's PlayFronts event last week, the promise of rewarded video emerged as a theme, with presenters championing the format's ability to engage consumers. |
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"One of the hardest things to do in digital media today is to get people to sit through a long-form piece of content, but we're able to actually deliver that experience," said Adam Bauer, vice president of sales at Discord, at last week's PlayFronts. "Why? Because we have these really compelling rewards that our users actually want." |
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