How are consumer expectations around customer experience and the technology that powers it evolving? In our new visual analyst report, dive into the latest data and trends defining customer experience. |
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MAY 2, 2025 |
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True or false? The majority of TV viewing time in Q1 was spent on ad-free platforms. |
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TOP STORY |
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Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels. |
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"Brands and retailers are going to face really tough trade-offs," said our analyst Cindy Liu during a recent webinar examining the impact of new policies on businesses and consumers. "But their messaging with consumers is gonna be key. Having clear, consistent, transparent messaging about price changes will be critical to maintaining consumer trust."
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IN THE NEWS |
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Apple’s fiscal Q2 earnings exceeded analyst expectations, but its Services category—which was expected to help Apple weather tariff-related headwinds—fell below expectations, potentially spelling trouble ahead for the tech giant. |
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Our view: Apple’s Services miss highlights the company’s slow rollout compared to other tech giants. Much of its value proposition for its ads business hinges on its ecosystem and apps remaining the dominant power on iOS—something recent court rulings are threatening. Combatting slower ad growth may be a core focus in upcoming quarters to compete against players like Google and Amazon. |
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ANALYSIS |
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Shopping mall mainstay Claire’s balances being on trend for Gen Alpha with being a nostalgic brand for parents by leaning into pop culture, putting the right messaging on the right platforms, and staying in constant contact with core consumers. |
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"For us, it's really important to stay in constant communication with our consumer," said Meghan Hurley, vice president of global marketing and ecommerce at Claire’s. "Remaining relevant [requires] making sure that we're speaking with them about what's important and then bringing either that product in or those experiences." |
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This strategy has helped Claire's thrive while many other mall-based retailers have struggled to maintain relevance in the digital age. Here's how Claire’s does it. |
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