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MAY 2, 2025 |
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Key stat: 71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service, according to December 2024 data from Salesforce. |
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Beyond the chart: |
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Consumers are divided on agentic AI’s role in purchase decisions—nearly two-thirds (65%) are interested in AI that can buy an item when it reaches a target price, but only 47% want AI that purchases recommended products on their behalf.
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However, only 24% of US consumers are comfortable sharing data with an AI shopping tool, according to a December 2024 survey from EMARKETER and CivicScience. |
Use this chart: Marketers and retailers should prioritize AI tools that remove common friction points—like returns, price tracking, and loyalty management. Start with AI-powered chat and loyalty integrations—where customer interest is already high—and expand to smarter upsells once trust is built. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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