At the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, actors Aamir Khan and Shah Rukh Khan emphasized the urgent need for more cinema screens across India to revive the struggling Hindi film industry. Aamir pointed out that India has significantly fewer theatres compared to countries like China and the US, which limits audience access—only 2% of the population watches even the biggest Bollywood hits in theatres. Shah Rukh stressed the importance of building affordable theatres in smaller towns to make films accessible to a wider audience.